Sour Patch Kids Defied Skeptics, Successfully Opening a Physical Shop in a Pandemic

And it's not the only way the sour-then-sweet candy brand is experimenting

You know them from their commercials. Tiny, naughty-but-nice anthropomorphic candies cause problems for people, such as dropping a dumbbell on a poor guy’s foot in the gym or blasting air horns when a young girl returns home past curfew. But then they offer some sort of endearing solution that approaches redemption.