Soup's On

Amid an uncertain advertising climate, the 2001 International Andy Awards last week proved one thing: Sex still sells.It sold Leo Burnett in London to the Andys jury, which gave the shop the Grandy award for "Quick," a suggestive spot touting Heinz Micro wave able Soup. A total of 50 awards—chosen from 6,500 entries—were handed out at last Wednesday's ceremony, down from 62 last year. John Hegarty, chairman and worldwide creative director of Bartle Bogle Hegarty in London, served as honorary chairman of the show.At the beginning of "Quick," a couple separate from what appears to be a post-coital embrace. The woman shoots the man a knowing look, then goes over to a microwave that has been on, the timer tells us, for the past two minutes. She takes out soup as a voice over says, "Heinz Micro wave able Soups: ready in just two minutes."Judges were impressed by the spot's ability to spice up a less-than-sexy category. "The hardest thing is the product demo," said Andys judge Jim Ferguson, president and chief creative officer at Young & Rubicam in New York. "['Quick' is] a product demo in the purest form, and to be able to tell a story around that—without just showing cooking in the oven—was extremely creative."No campaigns stole the show, unlike last year, when DDB in Chicago's "Whassup?" for Bud Light was a solid favorite. "I think 2001 was not a great year for advertising," said judge Lee Garfinkel, president and chief creative officer at D'Arcy Worldwide. "There wasn't a lot of smart advertising."Hegarty put a more positive spin on the awards. "This was a difficult year for advertisers, but the Andys allows people to focus on what's important—and that is that quality work still matters," he said during the presentation, held at World, beneath the World Wrest ling Federation complex in Times Square. Wieden + Kennedy in Portland, Ore., took home the most Andys, snagging five overall: four were in the TV fashion category (two for the "Tag" spot and campaign, and two for the "Free style" spot and campaign), and one in the magazine category for the Nike print campaign.Burnett won two additional Andys. Its Paris office was recognized for an out-of-home campaign for Heinz Ketchup, and the London office's John West Salmon work won in the category of TV packaged food. Bartle Bogle Hegarty took home two awards. The London office won in the TV fashion-apparel and accessories category for the Levi Strauss "Twist" campaign in Eur ope, the Middle East and Africa; the New York office's work for Feeding Children Better got the Richard T. O'Reilly Award for best public service campaign. DDB and Tribal DDB in Chi cago took home two awards, for a Bud Light radio spot and the online Whassup?! Translator.The Andys supports the Adver ti sing Club Foundation in New York.

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Soup's On

Mae Anderson

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Mae Anderson