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The soup war heated up late last month when Campbell placed an ad in The New York Times claiming that its rival General Mills’ Progresso soups are made with MSG. But General Mills isn’t going down without a fight. Today it returned a punch by running an ad that makes a similar claim against Campbell.
The full-page ad for Progresso, also in The New York Times, refutes Campbell’s assertion that its soups are made with TLC or “tender love and care” and all-natural ingredients, while Progresso’s are made with MSG, a food ingredient known as monosodium glutamate.
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