Barton Beers, Ltd., the Chicago-based importer of Corona and Corona Light beer, kicks off a new campaign this week in conjunction with the Mexican holiday, Cinco…Each spot starts out with a laid-back male voice who says, ‘O.K. we’re back with helpful hints from Corona Beer.’ Island drums beat in the background as the voice expounds on a variety of topics including day-dreaming, dress codes, negotiating with your boss and working.
The clever ads, created by CME-KHBB, Chicago, are designed to give Corona a ‘very distinctive voice,’ according to Tom McNichols, Barton evp/marketing on Corona. ‘We don’t have the spending weight of a Bud or a Miller so we really have to make the ads distinctive.’TV and outdoor ads break later this month.
Copyright Adweek L.P. (1993)