Food Industry News

Sound Changes the Way Food Tastes, and This Cheese Brand Set Out to Prove It

Castello and Mother London explore the interplay of senses

Photo of foot items with text that says, Do the 5 basic tastes have a sound? — Cheese brand Castello explores how to enhance perception of flavor with its 10-minute video from Mother.Mother

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Did you know that you’re likely to experience the taste of foods differently depending on whether you’re in a silent room or listening to classical music? Or that the shape and color of your bowls and plates can alter your perception of sweet and savory?

This idea of sensory overlap is a concept explored in a new online content campaign “feed your senses” for Castello, a British cheese brand, made by agency Mother London and Tastemade.

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