SoulCycle Welcomes All Souls With Colorful Pride Marketing Campaign

Brand celebrates LGBTQ+ community with hand-painted murals, films and more

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SoulCycle has always pushed a message of openness, welcoming anyone who walks through those studio doors to participate in a spin class. Now, the brand is showcasing that message through a major marketing campaign timed to Pride month, and it’s bright, colorful and incredibly inclusive.

“All Souls Welcome” kicked off at the start of June to highlight the studio’s LGBTQ+ community of riders and instructors. The campaign includes a series of videos featuring six SoulCycle instructors embodying the spirit of the brand and Pride Month.



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