Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
There are no black Nikes issued at the door, no Kool-Aid-filled water bottles. But SoulCycle does boast a particularly cult-like following, and one that cannot be ignored. With rabid fans ranging from Hollywood's A-list to that obsessed colleague in your office, SoulCycle's spin classes are to 2015 what step aerobics were to 1985.
The company's 20,000-square-foot headquarters in New York's Greenwich Village, which houses 160 employees, was the creation of co-founder and co-CEO Elizabeth Cutler and design vp Alan Cooke.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in