Souder Tapped to Head Hal Riney

SAN FRANCISCO Eleven months after the retirement of agency founder Hal Riney, Publicis & Hal Riney has appointed Kirk Souder, founding member of Ground Zero, to serve as its president and executive creative director.

Scott Marshall, who has served as president of the agency for the past seven years, will become chief executive officer.

“The agency always has had and always will have a creative leader at the helm. We’ve looked far and wide for someone to fill Hal Riney’s shoes and fortunately for us, Kirk has really big feet,” said Marshall.

The agency has been without someone in the position of executive creative director since 2000, when John Doyle left the post. The agency noted that Souder will bring both creative experience and management credentials to his new assignment.

An award-winning art director often praised as one of the top West Coast creatives, Souder left Ground Zero, based in Marina del Rey, Calif.,in 2001 to spend more time with his wife and young son.

Souder said he was drawn to Riney by the “rich legacy of this agency.”

“Over the years, Riney has offered clients transcendent solutions to their business problems – the work hasn’t just changed categories, it has changed advertising history,” Souder said.