Souder Re-Evaluates, And Decides To Leaves Riney

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After spending the past 20 years of his life in advertising, telling people what to think, Kirk Souder wants to spend the next 20 listening to what others have to say.

The 42-year-old art director, who joined Publicis & Hal Riney in San Francisco less than two years ago as president and executive creative director, told his staff last week that he is leaving at the end of the year to move his family back to Los Angeles, where he will pursue a master’s degree in counseling psychology at the University of Santa Monica.

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