Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By Eleftheria Parpis
Where’s the ROI?
If anyone thinks the recession has lowered expectations for marketers to produce financial results for shareholders, think again. If anything, it’s the opposite. “The pressure for companies to produce tangible measurable financial performance [is becoming] greater and greater, especially in a low-growth economy,” said Miles Nadal, MDC Partners chairman and CEO, who hosted an Advertising Week panel discussion titled “How the World Of Return on Investment Has Changed and What It Means to the Industry” with David Kirchhoff, CEO, Weight Watchers, Leon Cooperman, chairman and CEO of Omega Advisors, and Russ Klein, former president of global marketing strategy and innovation for Burger King.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in