Sorrell Sees New Media Challenges

NEW YORK WPP Group CEO Martin Sorrell said traditional media companies as well as WPP’s ad agencies are still not reacting fast enough to the rapidly shifting digital media landscape.

“I’d have to say our traditional verticals inside our business probably, like any traditional business, are slower than they should be in embracing new technology,” he said.

Sorrell was speaking at a client summit here organized by WPP search agency Outrider.

Part of the problem in the slow pace of change comes down to an older generation of leadership, the 61-year-old Sorrell said, pointing out that many WPP businesses are run by persons much like him.

“Human