For Sorrell, Samsung Was Personal

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Samsung Electronics’ global holding-company review is finally over—mostly.

During the five months following the final presentations in June, there’s been confusion over which contender was favored, what exactly was at stake and how much it was worth. Last week, at least part of the puzzle was solved.

By all accounts, it was WPP Group CEO Martin Sorrell’s persistence and powers of persuasion that led to WPP winning an estimated $250 million assignment to handle global advertising.

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