Sorrell Moves To Extend P&G Bond

WPP Group CEO Martin Sorrell is taking steps to get closer to Procter & Gamble, a client he has long coveted and which he inherited when WPP acquired Grey Global Group, sources said.

Sorrell wants to win more dollars from the giant advertiser and isn’t satisfied with relying on Grey’s 50-year relationship with P&G. In fact, Sorrell has formed Team Procter, a group of 12 executives whose mission is to channel P&G business into other WPP agencies such as Red Cell, which has already met with P&G marketing chief Jim Stengel.