SOONER OR LATER: Hitching a Free Ride

Federal Express’ slogan still has enough mileage in it to give other advertisers an occasional ride. This aircraft-services firm used a Fed Exesque pitch to tout its ‘We’re Up For Anything’ spirit: ‘Fact is, we don’t deliver packages very much at all. But if you need something to get somewhere, we’ll probably have somebody heading that away eventually.’ The Morrison Agency, Atlanta, did the ad for Tri-Star Aero Services of Metter, Ga.
The ad reads: When It Absolutely, Positively Has To Be There. Eventually.
Copyright Adweek L.P. (1993)