Sony's Virtual World: No 'Home' Run

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

About a year ago, Sony used the Engage Expo conference in New York to showcase PlayStation Home, its much-anticipated virtual world aimed at gamers. Around that time, Red Bull was even touted as one of Home’s first sponsors.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in