Sony's Loud Label Taps Aestheticom

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Aestheticom, a New York-based new-media production company, has been retained by Sony Music’s Loud label for interactive marketing duties to promote the next Wu Tang Clan CD release.

As part of the agreement, Aestheticom will create a rich-media e-card for Wu Tang Clan. The e-card features digital video clips of the band that includes e-commerce and other promotional links.

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