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NEW YORK In response to a rising number of complaints from the gaming universe, Sony has yanked a recently launched series of video ads from the PlayStation 3 game WipEout.
Sony on Monday said in-game ad firm Double Fusion had begun inserting video ads within the popular racing game.
But just as the deal became public, gamers were already out in force on the Web complaining that the video ads — featuring the brand State Farm — were actually slowing down load times in the game.
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