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NEW YORK Pledging not to take itself too seriously, Sony this week broke new ads designed to make consumers feel good about the brand.
In the past, Sony put the technology first—but these spots break that mold. With the help of new agency BBDO in New York, the consumer electronics giant is now trying to put the consumer first using a more humorous tack.
“We want to appeal to a broader audience,” said Stuart Redsun, svp, corporate marketing at Sony Electronics in San Diego “We want to have a little fun.
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