Sony Site to Showcase Web Video Talent

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NEW YORK Sony is recasting the video-sharing site Grouper as Crackle, an online talent agency, using the lure of Hollywood fame to attract up-and-coming auteurs from the Web video king YouTube.

Crackle will fund the production of original Web video content. It is banking on finding up-and-coming talent through the lure of entree into the entertainment establishment via Sony film and animation studios and a partnership with the Improv comedy club. Ad-revenue-sharing deals are not in the current mix.

“Most



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