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NEW YORK Sony Computer Entertainment America has signed on as the first subscriber to Nielsen’s GamePlay Metrics syndicated service designed to measure videogame usage throughout the U.S. The service debuts July 25.
As part of its agreement with Nielsen, Sony will supply Nielsen with complete “census” data of all game usage across its PlayStation 3 systems and PlayStation network. But the identities of individual game players will not be disclosed, said Nielsen vp Jeff Herrmann, who oversees the company’s game and mobile phone measurement services.
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