Sony Pictures Comes Up Big at Key Art Awards

LOS ANGELES Sony Pictures Entertainment was the big winner at The Hollywood Reporter‘s 32nd annual Key Art Awards, taking home six awards.

The event, which recognizes motion-picture advertising, was held June 20 at the International Cultural Center in Los Angeles. The Hollywood Reporter, like Adweek, is a VNU publication.

Four of Sony’s awards were tied to Spider-Man, including action/adventure posters from VOX.ADV, action/adventure trailers from Giaranomo Productions, print ads from Drissi Advertising and VOX.ADV and an action/adventure TV spot from Harley’s House. The studio also earned two awards, including best of show, for comedy posters from Bemis Balkind for Adaptation.

Miramax landed four awards; they were for an international poster from Iconisus L&Y for Frida, a drama trailer for Chicago from The Ant Farm (which was also recognized with best of show in the audiovisual category) and consumer print ads created in-house for Gangs of New York. DreamWorks SKG took home awards for trade prints ads from Matsuno Design Group for Catch Me If You Can, theatrical standees from JJ&A for Spirit: Stallion of the Cimarron and Road to Perdition audiovisual work from The Cimarron Group.

Earning two awards each were Universal Studios, for an Undercover Brother comedy trailer from The Ant Farm and mOcean’s 8 Mile drama TV spot; New Line Cinema, for The Lord of the Rings: The Two Towers Internet advertising from Avisan Design/Divine Penguin and a comedy TV spot from Gas Station Zebra for Austin Powers in Goldmember; and Buena Vista Home Entertainment, for DVD/VHS packaging from Cocktails for Pearl Harbor: The Director’s Cut and consumer TV spots in the home-entertainment category from Alkemi Entertainment for Pulp Fiction.

Single award winners included Focus Features, which won for a drama poster from BLT & Associates for The Pianist; the Los Angeles International Short Film Festival, for film-festival posters from Crew Creative Advertising; Lions Gate Films, for a Secretary teaser poster from Dawn Patrol; The Walt Disney Studios, for a Signs teaser trailer from The Ant Farm; Paramount Pictures, for outdoor advertising from BLT & Associates for Jackass: The Movie; and 20th Century Fox, for an in-house consumer TV spot in the home-entertainment category for Ice Age. Special recognition also went to the Band of Brothers Boxed Set Collector’s Edition from AGI Media, HBO, Playtone and DreamWorks SKG.

Veteran advertising executive Peter Bemis, founder and CEO of Bemis Balkind, was presented with the Lifetime Achievement Award.

The Second Annual Student Scholarship Competition included award-winners in the best student poster and best student trailer categories for work based on Universal Pictures’ A Beautiful Mind or 20th Century Fox’s Moulin Rouge. In the poster category, Meredith Carty of the Fashion Institute of Design/Merchandise took home first-place honors, while Oscar Daniels from the American Film Institute took home first place for the trailer category.

A new honor was added this year, the Movie Marketer’s Dream, which recognizes the team that contributes to the marketing success of a film campaign. Sony marketing chief Geoffrey Ammer introduced Sony’s Amy Pascal and Spider-Man producers Laura Ziskin and Avi Arad, along with actor Tobey Maguire, to honor the marketing and boxoffice success of the movie.

A jury of more than 200 movie-advertising professionals ranked a record 1,200 submissions.

MGM’s Peter Adee hosted the awards. Presenters included Sharon Stone, Rob Schneider, directors McG and Kevin Smith, producer Gale Anne Hurd and announcer Andy Geller. More than 1,700 people attended the ceremony.