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Last week, advertisers were all about prime time—585 of them spent around $100 million on broadcast placement for new creative, about 13 percent of the $783 million advertisers spent on national broadcast placement overall, according to Kantar Media.
Nearly half of the spending on new ads was devoted to prime-time programming. Most of that (28 percent) went placement during reality TV and competition shows, including The Bachelorette ($2.1 million), Big Brother ($1.1 million) and America’s Got Talent ($1 million).
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