Sony Pictures and Dell Were Last Week's Top Spenders on Broadcast Placement of New Ads

The Big Bang Theory was the biggest recipient on Kantar Media's list

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Last week, advertisers were all about prime time—585 of them spent around $100 million on broadcast placement for new creative, about 13 percent of the $783 million advertisers spent on national broadcast placement overall, according to Kantar Media.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in