Sony Looks to 'Connect' Music, Products in New Push

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LOS ANGELES Sony Electronics tonight kicks off its largest marketing push for a single product category with a new spot featuring singer Macy Gray, who is shown strutting with the new Network Walkman Digital Music Player to her cover of Aerosmith’s “Walk This Way,” a company executive said. The advertising, by WPP Group’s Young & Rubicam Brands, will encompass more than 24 products that relate to Sony Connect Music Service, often combining the product with the downloading service.

“This

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