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NEW YORK Sony Computer Electronics America is getting into the ad business.
The North American division of the Japanese videogame company this week began its own in-game advertising unit headed by Darlene Kindler, former vice president of publishing with Google’s AdScape Media.
What does this mean for creatives? “We offer an environment with feedback in real time where they’ll be able to see where their ad placement is and how many people are interacting with it,” said Kindler.
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