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Sony Electronics this year will funnel more than $100 million into three campaigns from Young & Rubicam tagged, “Dream on,” eschewing a product-driven approach that produced spots varying in look and feel.
One effort, for home-entertainment products, is set in a hobby shop and has an escapist feel. Another, for personal networking, shows either monks or roommates communicating via laptops and digital cameras. The third, for portable audio, continues to feature the fuzzy blue alien “Plato.”
“We’re
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