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Having parted ways last week with Lowe & Partners/SMS after three years, Sony Electronics is inviting five to 10 shops to pitch its $35 million account, even if some of those selected have conflicts.
Agencies expected to be invited include roster shop Young & Rubicam as well as Ammirati Puris Lintas, BBDO, DDB Needham and McCann-Erickson, all in New York, sources said. APL already handles RCA, while BBDO lists Pioneer on its roster and McCann does work for Motorola.
“They certainly would be agencies in the running.
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