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By Jennifer Comiteau and Joan Voight
NEW YORK–Sony Electronics has reshuffled its ad assignments and eliminated Hill, Holliday/Altschiller from its roster.
Winkler Advertising, San Francisco, is gaining additional business-to-business responsibility from Sony’s Business and Professional Group, which markets electronic and video products to corporations and broadcast companies. The shop was already a roster agency, as was Hill, Holliday/Altschiller. Winkler plans to open an office in New York to service the business, sources said.
Sony’s lead agency, Lowe & Partners/SMS here, gets responsibility for the client’s Recording Media and Energy Group, which involves Sony tapes and batteries.
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