Sony Built a Car That Will Probably Never Get Mass Produced

The consumer electronics maker is hitting the road

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LAS VEGAS—Sony has been a staple at the Consumer Electronics Show for decades. In 1971, it debuted the U-Matic VCR; since then the Walkman, Trinitron, and Betamax have all bowed at the show. Fast forward to CES 2020, when the consumer electronics maker unveiled… a car.

Sony worked with auto manufacturer Magna Steyr to build the Vision-S, an electric vehicle that comes equipped with a lot of Sony tech inside. Alas, The Drive reports the Vision-S will probably never get mass produced given that Sony mostly makes TVs, not cars.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in