Sony Built a Car That Will Probably Never Get Mass Produced

The consumer electronics maker is hitting the road

VIdeo: Nick Gardner / Editor: Breana Mallamaci
Headshot of Ryan Barwick

LAS VEGAS—Sony has been a staple at the Consumer Electronics Show for decades. In 1971, it debuted the U-Matic VCR; since then the Walkman, Trinitron, and Betamax have all bowed at the show. Fast forward to CES 2020, when the consumer electronics maker unveiled… a car.

Sony worked with auto manufacturer Magna Steyr to build the Vision-S, an electric vehicle that comes equipped with a lot of Sony tech inside. Alas, The Drive reports the Vision-S will probably never get mass produced given that Sony mostly makes TVs, not cars. But stranger things have happened.

We caught up with Sony North America’s Karol Warminiec to give us a look inside.


@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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