Sony in Another 'King'-Sized Promotion

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LOS ANGELES Sony Pictures Television said it has formed marketing partnerships with Kellogg’s and Cendant Properties to promote the Sept. 15 off-network national syndication launch of the comedy series, The King of Queens.

The Kellogg’s promotion begins in August and features The King of Queens branding on approximately 4 million specially marked packages of Pop-Tarts Pastry Swirls.

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