Sonos and Google Fuse Light, Sound and Emotion in NY Pop-Up

Displays feature The National, Holly Herndon and indie artists

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To show off Google Assistant’s new integration with Sonos, the tech companies have created a three-day pop-up music experience.

Today through Sunday in Manhattan’s SoHo neighborhood, fans of artists like The National and Holly Herndon can experience digital sound-and-light shows created with Sonos speakers. Three rooms—one for Holly Herndon, one for The National and one for artists from the indie label Beggars Group—illustrate the physics, structure and emotion that music often conveys.

According to Simon Wainwright, senior director of brand activation at Sonos, the goal is to “break down some of the barriers between the way that music can be conveyed to the public.”



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