Sonicare Brand In Play as GMO, Optiva Split

Optiva Corp., maker of the Sonicare toothbrush, and agency Goldberg Moser O’Neill have mutually parted ways after three years together. The client has put its estimated $11 million account into review, and is talking with several shops in California.
“We have a handful of finalists already, and we plan on selecting our new agency by the end of February,” said Eric Meyer, vice president of marketing at Optiva, Bellevue, Wash. “We’re looking for an agency that can produce insight-driven creative that cuts through the clutter, and that understands the mind of the dental professional that recommends our product.”