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OKLAHOMA CITY – Sonic Industries has culled four to five finalists from the list of 11 sent questionnaires in the review for its $12-million-plus corporate and franchise account.
Pattye Moore, advertising vp at the Oklahoma City-based chain of drive-in restaurants, wouldn’t identify the finalists because some had direct conflicts but said they are located in the Southwest and West. Moore said Sonic wants an agency with franchise and field-service expertise and strong creative and spot buying capabilities.
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