Sonic Gives Your Taste Buds a Workout in Faux Fitness Video

T.J. finally leaves the van

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

IDEA: T.J. Jagodowski and Peter Grosz have been comically patronizing the same Sonic Drive-In restaurant in the same minivan for more than a decade as spokesmen for the fast-food chain. Now, Jagodowski breaks out of the van in flamboyant style to promote its new Salsa Verde Breakfast Burrito.

The spicy burrito will give your taste buds a workout in the morning, and so Jagodowski is here with a goofy 90-second, faux-'80s fitness video called "Train Your 'Buds" to get your mouth in shape.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in