Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
IDEA: T.J. Jagodowski and Peter Grosz have been comically patronizing the same Sonic Drive-In restaurant in the same minivan for more than a decade as spokesmen for the fast-food chain. Now, Jagodowski breaks out of the van in flamboyant style to promote its new Salsa Verde Breakfast Burrito.
The spicy burrito will give your taste buds a workout in the morning, and so Jagodowski is here with a goofy 90-second, faux-'80s fitness video called "Train Your 'Buds" to get your mouth in shape.