Sonic Creative, Media Go Into Play

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Sonic Corp. has placed its creative and media assignments into review and invited Barkley, the independent shop that has held them for nearly two decades, to defend, the client confirmed today.

Barkley said it would not participate. Jeff King, CEO of the Kansas City-based agency, said: “In the past 17 years, Barkley has helped grow Sonic from a $700 million regional company to a $3.5 billion national brand. We now turn our attention to the entire restaurant industry and walk away with our heads held high.”

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