Sona MedSpa Taps Northlich

Northlich in Cincinnati has won Sona MedSpa’s account, according to the client, a franchised laser hair-removal and skin-care chain. The independent beat two other finalists, MARC USA in Pittsburgh and Bernstein-Rein in Kansas City, Mo., both independents. Spending is pegged at about $15 million for 2005, said CMO Kurt Schusterman. Rojek Consulting Group in Cleveland oversaw the review.