Some 'Real Americans' Don't Like Coke's Super Bowl Spot

#AmericaisBeautiful gets hijacked

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out.

The brand's touching It's Beautiful Super Bowl spot, which featured a multiethnic cast of characters singing America the Beautiful in English and lots of other languages, didn't go over well with some viewers. Based on the tweets piling up via the associated hashtag #AmericaisBeautiful, while many are thrilled with the ad, lots of other folks aren't so happy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in