Some B-to-B Brands Make Strides in Social Media

Still lag their consumer cousins, though

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It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer cousins. Still, Vivaldi Partners Group identified six in a new report that urges B2B players to embrace social, blogs and online video.

At the head of the pack are American Express OPEN, General Electric, Philips, Corning, Aon and SAP, the report found. And while B2B players generally trail consumer-facing brands in leveraging social media, that gap may close soon.

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