Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Most major U.S. airlines, including Delta, Alaska and American, are giving passengers the option to practice social distancing 30,000 feet in the air by making the decision to no longer sell the middle seat on their flights.
Budget carrier Frontier Airlines, however, is taking a different approach: If customers don’t want anyone in the middle seat next to them, they’ll have to purchase their row’s middle seat.
The budget airline, which is based out of Denver, announced today that for as low as $39 per passenger, travelers could block out the middle seat in each row.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in