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The migration of brand advertising dollars online is a delicate one, padded with efforts to assure marketers that their money isn’t going to waste. Solve Media—known for its branded Captcha type-ins—now offers pre-roll insurance, providing advertisers and agencies a means to prove performance even if an ad flops.
The concept is similar to Google’s TrueView feature. If consumers don’t want to watch a video ad, they’re asked to type in a phrase, most likely a branded message, that skips them ahead to the desired video.
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