Soldano Joins MindShare

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LOS ANGELES Former Optimedia president and COO Steve Soldano is joining MindShare North America as worldwide strategic planning director, the agency said.

Soldano will head the WPP Group media network’s $375 million American Express account, which MindShare is currently defending against Interpublic Group’s Initiative Media and Aegis Group’s Carat in a buying and planning review launched late last year [Adweek, Dec.

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