Solar-Powered Annual Report Honored With Design Grand Prix

German agency Serviceplan basks in the sunlight

Headshot of Tim Nudd

CANNES, France—An Austrian solar company's solar-powered annual report, whose text and graphics can be seen only in sunlight, continued its impressive run through the advertising awards shows this year by earning the Design Grand Prix for its agency, Serviceplan in Munich, Germany.

Creative director Cosimo Möller told Fast Company earlier this year that he was working on a terrace when inspiration struck. "It was one of the last sunny days in October," he said. "The sun was shining on my notepad and was reflected so intensely that I wasn't able to read my words anymore. So, the idea was born: Does it work the other way round?"

The piece also won best in show at the One Show Design awards last month.

A total of 76 Design Lions were awarded. U.S. agencies won two golds, one silver and four bronzes.

The golds went to Johannes Leonardo in New York for Google and Ogilvy & Mather in New York for IBM. (Ogilvy also won a bronze for IBM.) Creature in Seattle won silver for Expedia work.

The other bronzes went to Landor Associates for Bardot, Venables Bell & Partners for Audi, and Turner Duckworth for Coca-Cola.

 For complete coverage of Cannes Lions 2012,


@nudd Tim Nudd is a former creative editor of Adweek.