Software Supplier Selects Hunt Adkins

CHICAGO SoftBrands has named Hunt Adkins its lead advertising agency without a review.

“We are working with Hunt Adkins for their creativity in all aspects of communications,” said Tim Morin, vice president of marketing and business development for the Minneapolis software developer. “They look beyond convention, if not to completely ignore it, and that’s what I need for our brands.”

The Minneapolis shop’s assignment will be to build all of the company’s brands, which include Fourth Shift Manufacturing and DemandStream enterprise automation software. Creative will employ traditional and nontraditional advertising, collateral, trade shows, sales presentations and Web applications.

Annual billings were not disclosed.