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GoTo, a spinoff of the software company Citrix Systems, has selected Eleven as its lead advertising agency. And its goal is to establish a national brand identity through a campaign launching in the second half of the year.
The independent agency in San Francisco, tapped following a review, will support advertising efforts touting all GoTo products, such as GoToAssist, GoToMeeting, GoToMyPC, GoToTraining, GoToWebinar, Grasshopper and OpenVoice. All told, these systems host or facilitate more than 60 million meetings a year.
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