Sports Marketing

Softball Shows Off Its Marketing Power and Potential

Rising TV ratings, evolving sponsorship rules and a new professional league draw fans and brands to the sport

Softball pitcher Haylie Wagner prepares to throw a pitch during a game with Athletes Unlimited
Former pitcher Haylie Wagner now sits on the players executive committee of Athletes Unlimited's softball league.Athletes Unlimited
By Jason Notte

August 12, 2021

It isn’t just the dugout chants or spins of Zedd’s “In the Middle” on the PA during meetings in the pitcher’s circle: Softball is making noise, and marketers are listening.

Jason Notte

Jason is an Adweek staff writer covering brand marketing.

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