SoFi Removes Cheeky Final Line From Its Super Bowl Commercial

Telling people they probably aren't great is not on brand

First-time Super Bowl advertiser SoFi has made a last minute adjustment to its game-day spot. After discussing the original ad internally and with current clients, and receiving a bit of negative feedback on Twitter, the brand decided to cut the final line from its ad.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.