Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Trion Communications last week was hired by Sodexho USA to handle its Northeast regional marketing account.
Billings are estimated at $2-3 million for the new assignment, which includes creative development, media placement, public relations, design and collateral.
The Providence, R.I., shop is tasked with helping Sodexho, one of the nation’s leading providers of food and facilities-management services, to “build a relationship with students, faculty and staff,” said Sodexho regional marketing director Allyson Murphy. To that end, Trion will craft print campaigns and other materials designed to build awareness for Sodexho on various campuses.
Trion will initially target New England schools such as MIT, Bryant College and Roger Williams University—mainly with ads breaking in the next few weeks in college papers and vertical publications that cater to staff and faculty, according to Trion principal Josh Fenton.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in