SodaStream to Return to the Super Bowl After Six Years

The PepsiCo-owned company will be running a 30-second spot

boy and man in sunglasses standing next to SodaStream and listening to music
The ad will air just before the Super Bowl halftime show. SodaStream

SodaStream will be advertising in the Super Bowl for the first time since 2014, the brand confirms to Adweek.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}