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SodaStream announced today that the company appointed Matt Kahn to the newly created role of U.S. chief marketing officer.
The Israel-based company, which PepsiCo acquired for $3.2 billion in 2018, said the move is part of an effort to expand its business in the U.S. Kahn will work to share the brand’s mission, which has a strong focus on sustainability, with consumers in the market. The brand’s most recent marketing splash came in a Super Bowl spot touting its sustainability message with Bill Nye.
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